By Mark Noonan - Managing Director at Go Pedal
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July 26, 2021
I’m sure you’ll have seen the stats on the growth of cycling during the pandemic - quite a common story across most news feeds. Less talked about is the impact of the pandemic on charities. Is now the time that we encourage and challenge ourselves? It’s undeniable that the pandemic’s impacts on charity feel rather like a perfect storm. Although figures (depending on the source) vary widely, some report incomes from charitable giving across the sector down as much as 17%, half of all charities report a significant decrease in donations. Against that, 47% report a significant increase in requests for their services that makes it ever more difficult to cut back and resize as the commercial world was able to – in fact 35% of charities report an increase in costs. Long term, it doesn’t feel like there’s much to celebrate as the long-term economic impacts of Covid (and Brexit) place pressure on corporate and household finances which charitable giving is intrinsically linked to. But Go Pedal’s genesis, and a lot of our experience is from raising money from cycling. Across the cycling industry, we see 60% sales growth in 2020 and what is now a £2.2bn industry and it’s undeniable that cycling is rude health. Personally, I’m delighted; yes, it’s great for Go Pedal and all the other businesses involved, but every moment in the saddle that improves health and reduces impact on our health services is to be celebrated. And I think that now is the time those who can start to think about what we can do on our two wheels to help. Honestly, I’d be delighted if you came to us and let Go Pedal help you set something up. We’ll always work to minimise all the costs of a ride where it’s for a charity and we’ll take time to persuade and cajole our suppliers to do the same so we can ensure the maximum return to the charity. But we’ll also be happy to give free advice too. Our experience comes from raising £12,500 for Anthony Nolan and Disability Snowsports UK with ten riders when we covered 4 Countries in 4 Days from Lincoln to Paris back in 2018. To do that we got support vehicles donated for free, some of our riders were encouraged by their businesses who gave time off for voluntary activity and we ensured costs of travel, accommodation food and support did not come from any funds raised for the two great causes. But it doesn’t have to be that grand - for example, one of the 4C4D team is riding 250 miles across this week to raise £500 for a charity close to his heart.* Yes, I’d love you to think of Go Pedal and get in touch if you’re thinking you can do something to help close the charity income gap. I’d love it if Go Pedal could help you plan it and support your ride. But we’ll also always be here just for a bit of advice, a steer or guidance from our own experience. Whatever you choose to do, good luck. Chapeau. Find out more at www.gopedal.net/our-services#Charity * Andy Gutherson will be riding 250 miles this week to raise £500 to buy a brio epilepsy alarm for a 13 year old local lad who also has hereditary spastic paraplegia and will in the future almost certainly be confined to a wheelchair. If you would be willing to sponsor Andy, you can make donations by texting CADL 5 to 70085 (Texts cost £5 plus one standard rate message). To donate different amounts, change the last number. To donate £3 text CADL 3, to donate £10 text CADL 10, to donate £20 text CADL 20.